About Us



The company was established in 1991 with the primary aim of meeting the cosmetic needs of our teeming population. It however commenced production of quality “So-Fine” brand of Hair Care products and ‘Zenon’ range of Body Care and Hygiene products in 1994.

The consistency in the quality and market acceptance of our products for over two and half decades has earned us unprecedented growth and expansion of our range of products from four to over sixteen.

Our products command prominent presence in the West Africa Sub region and beyond. We have won numerous awards which testifies to the quality of our products.

Our products are duly certified and endorsed by the various regulatory agencies relevant to our industry at both the Federal and Lagos state level where our factory is located.

We engage in various social responsibility programs targeted at improving the lives and wellbeing of our host community.

The organization is driven by a dedicated workforce coordinated by our experienced, innovative and dedicated management team chaired by the Managing Director.

Our Vision

To be come a household name for high quality cosmetics brands both locally and globally.

Mission Statement

To create top quality brands of cosmetics products by effectively and efficiently deploying quality human and material resources in a conducive work environment that adheres strictly to Good Manufacturing Practice (GMP).